A recent study found that "Likes" or "Followers" to a brand's Facebook Page is worth _______ in terms of product spending, brand loyalty, and ‘propensity to recommend' the site to others.
__________ is a content sharing network where members affix images, videos, and more to "boards" they create, which are categorized into different themes.
Users or members to social networking websites are
In what way are traditional and social media similar?
A single social media site with millions of users interacting with each other, like Facebook, Twitter, LinkedIn, and YouTube, is referred to as a(n)
To generate traffic to a Facebook Page for a brand, what is another mode of advertising on Facebook?
Whereas traditional media build credibility through experts being influencers in a particular field, with social media a sender often simply begins to participate in the __________, hoping that the quality of the message will establish credibility with the receivers.
StuffDOT is a
Figure 16‐3 above shows the __________ web page for StuffDOT and the data available for ma to assess its performance and understand its users.
Through a network of businesspeople known as __________, members of LinkedIn gain an introduction to someone they wish to know through a mutual, trusted contact.
A Facebook Page, such as the one for StuffDOT, contains all of the following elements that are of interest to brand managers EXCEPT:
The number of people who have "opted in" to a brand's messages through a social media platform at a given time are referred to as
The total number of people who connect with a Post (for example, "like" or make a comment) divided by the total number of people seeing the Post is the
What is the primary purpose of LinkedIn?
Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?
Based on the social media identified in Figure 16‐1 above, the social media site rated LOWEST in media richness is
The percentage of recipients who have clicked on a link on the Page to visit a specific site is the
While both traditional media and social media can reach either a large audience or a niche audience, social media are different from traditional media because
An example of a smart system is(are)
Based on the social media identified in Figure 16‐1 above, the social media site rated HIGHEST in self‐disclosure is
A feature‐rich, micro‐blogging platform that allows users to share text, photos, music, links, videos, and more is
What is one way in which Web 2.0 media are different from traditional media?
When Kimmy Summers had to communicate with other students to recruit volunteers at their respective universities to help freshmen during campus move‐in day, they chose to
The social media website open to anyone age 13 and over where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and likes with them, is known as
Cost per action refers to
Cost per thousand (CPM) is a measure in which
Computer‐based networks that trigger actions by sensing changes in the real or digital world are known as
A blog is __________, whereas a wiki is __________.
According to Figure 16‐5 above, B is the performance measure described by the accompanyi "I will pay $1.00 for every visitor who clicks on this ad and goes from your website to mine" u Cost to Advertisers heading: