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AB 221 AB/221 AB221 Unit 4 Assignment Customer-Building Strategies (Kaplan)

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AB 221 AB/221 AB221 Unit 4 Assignment Customer-Building Strategies (Kaplan)

 

Describe how you might handle the situation and why the approach you suggest is the right one to take. Apply customer-building strategies discussed in the text.

A customer throws a product on the counter and says, “I want my money back now!” He attacks your personal integrity and you can feel your anger ready to erupt. The customer says, “I’ll never do business with you again!”

Assignment Directions

Assignment Checklist

  1. Describe the customer problem
  2. Discuss ways to handle the problem
  3. Apply a solution that incorporates customer-building strategies from your text

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