Review the companies profiled on pp. 551, 560, & 586 of the Retail Management book; then, choose a retail company with which your team is familiar. Consider how the company uses technology to shape the direction of its operation by changing pricing and promotional strategies.
Write a 1,050- to 1,400-word paper in which you analyze the use of technology as it relates to pricing and promotional strategies of your selected company. Consider the following questions as you complete your analysis:
- How has technology changed pricing and promotional strategies at your selected company? Has the change been beneficial?
- What technologies is the selected company using? Why do you think they chose those systems over other alternatives?
- What legal and ethical issues must the company consider when pricing and promoting its products? Is the company in compliance? If the company has had issues in the past, how has the company resolved those issues?
Format your paper consistent with APA guidelines.