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BUS 300 Week 1 Quiz 1

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 BUS 300 Week 1 Quiz 1

This quiz consist of 30 multiple choice questions. The first 15 questions cover the material in Chapter 1. The second 15 questions cover the material in Chapter 2. 

  1. GM's handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals failure to
  2. If you target "experiencers," you're likely using ________ to segment a public.

  3. In John Marston's R-A-C-E process, the key step is

  4. Public relations consultants for politicians should point out the importance of the uncommitted public because

  5. The government affairs function of public relations

  6. Which is NOT a key technical skill a public relations professional should possess?

  7. The strength of the public relations field stems from

  8. To effectively communicate with a public, it is important to recognize that

  9. A major difference between public relations and marketing/advertising is

  10. Which of the following are among the five actions Professor Melvin Sharpe indicates can "harmonize" relations between individuals and organizations?

  11. To be successful, a public relations professional should have the predisposition to

  12. Professional practitioners who understand the management "interpreter" perspective of public relations

  13. Savvy individuals and institutions must recognize the importance

  14. A function related to public relations that includes creating sales literature, meeting displays and promotions is

  15. Meaningful processes to influence public opinion are said to begin with use of

  16. A principal contribution  to the field of public relations made by Ivy Ledbetter Lee was

  17. Which major trend below is contributing to the evolution of the practice of public relations in the U.S.?

  18. Known as the ________ they were a group of ________ who tackled the abuses of American industrialists, exposing deplorable and unsafe conditions.

  19. Among the earliest public relations counselors to emphasize marketing-oriented public relations was

  20. The growth of public relations as an accepted business-like practice in the United States of America stems from

  21. A conspicuous, but often negative, public relations practice that took hold in the 1880s was

  22. In the 21st century, recognition of the value of knowing what public relations is about comes from

  23. The attitude of business leaders that the "public be damned" ushered in the need for

  24. Using a variety of persuasive techniques and even a pseudonym, Publius, ________ advocated for ratification of the Constitution.

  25. Perhaps one reason publicity and press agentry are too often considered synonymous stems from

  26. During World War I and World War II, public relations techniques to help mobilize United States citizens to support war efforts were used by the

  27. American flirtations with public relations techniques began around the founding of the ________ when ________.

  28. A truism for best companies in the 21st century is

  29. Some scholars consider ________ the forerunner to today's White House press secretary because of the duties he performed for Andrew Jackson.

  30. Which of the following major public relations counseling firms did Omicom Group purchase?

 

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