BUS 317

  • BUS 317 Entire Course Introduction to Advertising

    BUS 317 Entire Course Introduction to Advertising

    BUS 317 Entire Course Introduction to Advertising BUS 317 Week 1 Discussion 1 What is Advertising? BUS 317 Week 1 Discussion 2 Advertising Agencies BUS 317 Week 1 Quiz BUS 317 Week 2 Assignment The Evolution and Importance of Advertising BUS 317...

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  • BUS 317 Week 1 Discussion 1 What is Advertising?

    BUS 317 Week 1 Discussion 1 What is Advertising?

    BUS 317 Week 1 Discussion 1 What is Advertising?What is Advertising? Define advertising and summarize its role in business. Synthesize how advertising might be used for an organization to gain a competitive edge.Respond to at least two of your...

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  • BUS 317 Week 1 Discussion 2 Advertising Agencies

    BUS 317 Week 1 Discussion 2 Advertising Agencies

    BUS 317 Week 1 Discussion 2 Advertising AgenciesAdvertising Agencies. Identify the main types of advertising agencies. Illustrate your response by giving an example of what type of advertising agency to use for a small business, a non-profit...

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  • BUS 317 Week 1 Quiz

    BUS 317 Week 1 Quiz

    Question 1. Question : Within Jon's perception process, the smell of sawdust at the lumber yard was an example of a stimulus. Question 2. Question : Which of...

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  • BUS 317 Week 2 Discussion 2 Creative Strategy

    BUS 317 Week 2 Discussion 2 Creative Strategy

    BUS 317 Week 2 Discussion 2 Creative StrategyCreative Strategy. Identify a minimum of three of the most important issues that must be considered when writing the creative strategy and objectives for an advertising campaign. Interpret the steps and...

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  • BUS 317 Week 2 Quiz

    BUS 317 Week 2 Quiz

    BUS 317 Week 2 Quiz Question 1. Question : Truly great ads have certain characteristics in common. These characteristics are referred to as: Question 2. Question : Writing for radio requires clearer...

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  • BUS 317 Week 3 Discussion 1 Selecting Media

    BUS 317 Week 3 Discussion 1 Selecting Media

    BUS 317 Week 3 Discussion 1 Selecting Media Selecting Media. Analyze and discuss factors associated with the most appropriate media mix for an advertising campaign and the skills required to make a media selection. Why is it important...

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  • BUS 317 Week 3 Discussion 2 Media Pros and Cons

    BUS 317 Week 3 Discussion 2 Media Pros and Cons

    BUS 317 Week 3 Discussion 2 Media Pros and Cons Media Pros and Cons. Identify the pros and cons of using radio, print, television, and digital media. Select two and discuss the pros and cons of using each media for an advertising campaign,...

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  • BUS 317 Week 4 Discussion 2 Media Planning & Buying

    BUS 317 Week 4 Discussion 2 Media Planning & Buying

    BUS 317 Week 4 Discussion 2 Media Planning & Buying Media Planning & Buying. Evaluate the factors that must be considered when planning a media advertising campaign (Hint: reach, frequency, continuity, cost per thousand, etc.). How does an...

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  • BUS 317 Week 4 Quiz

    BUS 317 Week 4 Quiz

    BUS 317 Week 4 Quiz Question 1. Question : What is the most commonly used type of out-of-home media? Question 2. Question : One of the benefits offered by outdoor advertising is...

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  • BUS 317 Week 5 Discussion 1 Ethics in Advertising

    BUS 317 Week 5 Discussion 1 Ethics in Advertising

    BUS 317 Week 5 Discussion 1 Ethics in AdvertisingEthics in Advertising. Identify and discuss the ethical responsibilities of an advertiser, including the legal and regulatory perspective. Assess what the industry has done to meet those...

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  • BUS 317 Week 5 Discussion 2 Social Responsibility

    BUS 317 Week 5 Discussion 2 Social Responsibility

    BUS 317 Week 5 Discussion 2 Social ResponsibilitySocial Responsibility. Assess some of the criticisms aimed at the advertising industry. Determine whether or not advertisers create advertising copy in the best interests of society, giving a specific...

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  • BUS 317 Week 5 Final Paper

    BUS 317 Week 5 Final Paper

    BUS 317 Week 5 Final Paper  Focus of the Final Paper Based on all chapters in the course text, choose an advertising topic for the Final Paper from the suggested list below, or choose your own advertising topic (be sure to obtain instructor...

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