BUS 330

  • Ashford BUS 330 Entire Course *Principles of Marketing*

    BUS 330 Entire Course *Principles of Marketing*

    Week 1 DQ 1 Role of the Marketing Function. What is the role of the marketing function in business? In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing...

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  • BUS 330 Week 1 DQ 1 Role of the Marketing Function

    BUS 330 Week 1 DQ 1 Role of the Marketing Function

    Week 1 DQ 1 Role of the Marketing Function. What is the role of the marketing function in business? In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing...

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  • BUS 330 Week 1 DQ 2 Products and Services

    BUS 330 Week 1 DQ 2 Products and Services

    DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that...

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  • BUS 330 Week 1 Journal Learning Reflection

    BUS 330 Week 1 Journal Learning Reflection

    Week 1 Learning Reflection Think for a moment about the last product you purchased. What was the product?  What is the brand name of the product? How would you describe the customer for this product?  What is the product’s closest brand...

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  • BUS 330 Week 1 Quiz

    BUS 330 Week 1 Quiz

    BUS 330 Week 1 Quiz 1. Consumer products are typically classified based on how people shop; products for businesses are classified based on how the product will be used. How many categories exist in each classification? 2. The Marketing Era could be...

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  • BUS 330 Week 2 DQ 1 Product Life Cycle

    BUS 330 Week 2 DQ 1 Product Life Cycle

    Week 2 DQ 1 Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for...

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  • BUS 330 Week 2 DQ 2 Product Usage Categories

    BUS 330 Week 2 DQ 2 Product Usage Categories

    DQ 2 Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might...

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  • BUS 330 Week 2 Journal Learning Reflection

    BUS 330 Week 2 Journal Learning Reflection

    Week 2 Learning Reflection How would you apply the four p’s to a service? Choose a service you use. What is the service? What is the name of the business that delivers the service? Describe the role of the four p’s in the company’s...

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  • BUS 330 Week 2 Quiz

    BUS 330 Week 2 Quiz

    BUS 330 Week 2 Quiz 1. What reason was given to explain the emergence of Fair Trade as a business model for importers? 2. Which of the following examples BEST illustrates a permanent pricing strategy that uses reductions from base price? 3. When an...

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  • BUS 330 Week 3 Assignment Written Assignment

    BUS 330 Week 3 Assignment Written Assignment

    Week 3 Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the...

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  • BUS 330 Week 3 DQ 1 Customer Relationship Management

    BUS 330 Week 3 DQ 1 Customer Relationship Management

    Week 3 DQ 1Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing...

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  • BUS 330 Week 3 DQ 2 Demographics and Trends

    BUS 330 Week 3 DQ 2 Demographics and Trends

    DQ 2 Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded, The Mighty Mature Market, and The Consumer Kaleidoscope. Explain how these trends overlap. Select a trend and...

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  • BUS 330 Week 3 Quiz

    BUS 330 Week 3 Quiz

    BUS 330 Week 3 Quiz 1. When a marketer at a high-tech start-up company follows blogs published by Tech-oriented research centers at major universities, what force in the marketing environment is most likely being monitored? 2. According to Chapter 8,...

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  • BUS 330 Week 4 DQ 1 Functions of Marketing Management

    BUS 330 Week 4 DQ 1 Functions of Marketing Management

    Week 4 DQ 1 Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager...

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  • BUS 330 Week 4 DQ 2 Marketing Plan

    BUS 330 Week 4 DQ 2 Marketing Plan

    DQ 2 Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client...

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  • BUS 330 Week 4 Quiz

    BUS 330 Week 4 Quiz

    BUS 330 Week 4 Quiz 1. What media timing strategy does the following example represent? A new restaurant advertises on local radio with 40 spots per week for two weeks, followed by 20 spots per week every other week for the next twelve weeks. 2. Which...

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  • BUS 330 Week 5 Assignment Final Paper

    BUS 330 Week 5 Assignment Final Paper

    Week 5 Focus of the Final Paper The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life...

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  • BUS 330 Week 5 DQ 1 Corporate Social Responsibility

    BUS 330 Week 5 DQ 1 Corporate Social Responsibility

    Week 5 DQ 1 Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing...

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  • BUS 330 Week 5 DQ 2 Marketing Ethics and Children

    BUS 330 Week 5 DQ 2 Marketing Ethics and Children

    Week 5 DQ2 Marketing Ethics and Children Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished...

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  • BUS 330 Week 5 Quiz

    BUS 330 Week 5 Quiz

    BUS 330 Week 5 Quiz 1. The marketing field has received criticism for the negative impact of its practices on certain populations. Which of the following was NOT among the affected groups discussed in Chapter 10? 2. Which of the following statements...

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