BUS 330

  • BUS 330 Week 1 DQ 2 Products and Services

    BUS 330 Week 1 DQ 2 Products and Services

    DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that...

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  • BUS 330 Week 1 Quiz

    BUS 330 Week 1 Quiz

    BUS 330 Week 1 Quiz 1. Consumer products are typically classified based on how people shop; products for businesses are classified based on how the product will be used. How many categories exist in each classification? 2. The Marketing Era could be...

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  • BUS 330 Week 2 DQ 1 Product Life Cycle

    BUS 330 Week 2 DQ 1 Product Life Cycle

    Week 2 DQ 1 Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for...

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  • BUS 330 Week 2 DQ 2 Product Usage Categories

    BUS 330 Week 2 DQ 2 Product Usage Categories

    DQ 2 Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might...

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  • BUS 330 Week 2 Quiz

    BUS 330 Week 2 Quiz

    BUS 330 Week 2 Quiz 1. What reason was given to explain the emergence of Fair Trade as a business model for importers? 2. Which of the following examples BEST illustrates a permanent pricing strategy that uses reductions from base price? 3. When an...

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  • BUS 330 Week 3 Assignment Written Assignment

    BUS 330 Week 3 Assignment Written Assignment

    Week 3 Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the...

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  • BUS 330 Week 3 Quiz

    BUS 330 Week 3 Quiz

    BUS 330 Week 3 Quiz 1. When a marketer at a high-tech start-up company follows blogs published by Tech-oriented research centers at major universities, what force in the marketing environment is most likely being monitored? 2. According to Chapter 8,...

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  • BUS 330 Week 4 DQ 2 Marketing Plan

    BUS 330 Week 4 DQ 2 Marketing Plan

    DQ 2 Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client...

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  • BUS 330 Week 4 Quiz

    BUS 330 Week 4 Quiz

    BUS 330 Week 4 Quiz 1. What media timing strategy does the following example represent? A new restaurant advertises on local radio with 40 spots per week for two weeks, followed by 20 spots per week every other week for the next twelve weeks. 2. Which...

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  • BUS 330 Week 5 Assignment Final Paper

    BUS 330 Week 5 Assignment Final Paper

    Week 5 Focus of the Final Paper The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life...

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  • BUS 330 Week 5 Quiz

    BUS 330 Week 5 Quiz

    BUS 330 Week 5 Quiz 1. The marketing field has received criticism for the negative impact of its practices on certain populations. Which of the following was NOT among the affected groups discussed in Chapter 10? 2. Which of the following statements...

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