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BUS 339 Week 1 Discussion 1 What is Marketing Research?

BUS 339 Week 1 Discussion 1 What is Marketing Research? What is Marketing Research? In the video, The Role of Market Research, Jeff Hawkins describes how marketing research did (and didn’t) help him identify market opportunities and problems...

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BUS 339 Week 1 Discussion 2 Marketing Research Challenges

BUS 339 Week 1 Discussion 2 Marketing Research Challenges Marketing Research Challenges. Read the Marketing Research Association’s Code of Marketing Research Standards. Discuss how some of the practices described in the text violate this code...

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BUS 339 Week 1 Quiz

BUS 339 Week 1 Quiz Firms that collect information and make it available to multiple subscribers are called: Which of the following statements best describes the current state of the marketing research industry? The purpose of marketing research...

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BUS 339 Week 2 Assignment Marketing Information System

BUS 339 Week 2 Assignment Marketing Information System Marketing Information System. Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues...

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BUS 339 Week 2 Discussion 1 Research Design

BUS 339 Week 2 Discussion 1 Research Design Research Design. Choose one of the three clients in Case 4.1, Memo from a Researcher, at the end of Chapter 4 of your text. State which type of research design is most appropriate for the client and why...

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BUS 339 Week 2 Discussion 2 In-house Research versus Publicly Available Research

BUS 339 Week 2 Discussion 2 In-house Research versus Publicly Available Research In-house Research versus Publicly Available Research. Read the article “How to Use Interesting Research to Help Market Your Business." Describe the difference...

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BUS 339 Week 2 Quiz

BUS 339 Week 2 Quiz Which of the following would be classified as a part of internal secondary data? What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities,...

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BUS 339 Week 3 Discussion 1 Research Objectives & Data Analysis

BUS 339 Week 3 Discussion 1 Research Objectives & Data Analysis Research Objectives & Data Analysis. Read the report BLS Spotlight on Statistics: Women at Work on the Bureau of Labor Statistics site. Find an example of each of the four...

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BUS 339 Week 3 Discussion 2 Samples & Sampling

BUS 339 Week 3 Discussion 2 Samples & Sampling Samples & Sampling. After watching the American FactFinder Virtual Tour, identify a population using the Census Bureau’s American FactFinder. How could the sampling process lead to a bias...

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BUS 339 Week 3 Quiz

BUS 339 Week 3 Quiz Since most consumers want a car with excellent fuel economy, wouldn’t you agree your next car will be a hybrid?” is an example of: In the question, “Do you always buy electronic products from Dell?” Which...

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BUS 339 Week 4 Discussion 1 Statistics

BUS 339 Week 4 Discussion 1 Statistics Statistics. In the video, Lies, Damned Lies and Statistics, Sebastian Wernicke did a tongue-in-cheek analysis of how to design a great presentation. Rather than be humorous, suggest some statistical analysis...

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BUS 339 Week 4 Discussion 2 Finding Relationships

BUS 339 Week 4 Discussion 2 Finding Relationships Finding Relationships. You have been asked to come up with a new ad campaign for a national pizza chain. You would like to target both young adults and families with children, but you don’t...

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BUS 339 Week 4 Quiz

BUS 339 Week 4 Quiz If we were to graph two variables, let's say, height (in inches) and GPA, and the graph showed points scattered about in a formless shape, we could say there is: If we were to graph two variables, let's say, height (in inches) and...

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BUS 339 Week 5 Discussion 1 Report Writing

BUS 339 Week 5 Discussion 1 Report Writing Report Writing. What is the function of the “limitations” section of a marketing research report? What limitations exist in the marketing research project you designed for your Final Paper?...

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BUS 339 Week 5 Discussion 2 International Topics in Marketing Research

BUS 339 Week 5 Discussion 2 International Topics in Marketing Research International Topics in Marketing Research. Review the web sites of at least three of the marketing research firms listed in Table 2.1 near the beginning of Chapter 2 in your...

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