BUS 339

  • BUS 339 Week 1 Quiz

    BUS 339 Week 1 Quiz

    BUS 339 Week 1 Quiz Firms that collect information and make it available to multiple subscribers are called: Which of the following statements best describes the current state of the marketing research industry? The purpose of marketing research...

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  • BUS 339 Week 2 Discussion 1 Research Design

    BUS 339 Week 2 Discussion 1 Research Design

    BUS 339 Week 2 Discussion 1 Research Design Research Design. Choose one of the three clients in Case 4.1, Memo from a Researcher, at the end of Chapter 4 of your text. State which type of research design is most appropriate for the client and why...

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  • BUS 339 Week 2 Quiz

    BUS 339 Week 2 Quiz

    BUS 339 Week 2 Quiz Which of the following would be classified as a part of internal secondary data? What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities,...

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  • BUS 339 Week 3 Discussion 2 Samples & Sampling

    BUS 339 Week 3 Discussion 2 Samples & Sampling

    BUS 339 Week 3 Discussion 2 Samples & Sampling Samples & Sampling. After watching the American FactFinder Virtual Tour, identify a population using the Census Bureau’s American FactFinder. How could the sampling process lead to a bias...

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  • BUS 339 Week 3 Quiz

    BUS 339 Week 3 Quiz

    BUS 339 Week 3 Quiz Since most consumers want a car with excellent fuel economy, wouldn’t you agree your next car will be a hybrid?” is an example of: In the question, “Do you always buy electronic products from Dell?” Which...

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  • BUS 339 Week 4 Discussion 1 Statistics

    BUS 339 Week 4 Discussion 1 Statistics

    BUS 339 Week 4 Discussion 1 Statistics Statistics. In the video, Lies, Damned Lies and Statistics, Sebastian Wernicke did a tongue-in-cheek analysis of how to design a great presentation. Rather than be humorous, suggest some statistical analysis...

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  • BUS 339 Week 4 Discussion 2 Finding Relationships

    BUS 339 Week 4 Discussion 2 Finding Relationships

    BUS 339 Week 4 Discussion 2 Finding Relationships Finding Relationships. You have been asked to come up with a new ad campaign for a national pizza chain. You would like to target both young adults and families with children, but you don’t...

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  • BUS 339 Week 4 Quiz

    BUS 339 Week 4 Quiz

    BUS 339 Week 4 Quiz If we were to graph two variables, let's say, height (in inches) and GPA, and the graph showed points scattered about in a formless shape, we could say there is: If we were to graph two variables, let's say, height (in inches) and...

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  • BUS 339 Week 5 Discussion 1 Report Writing

    BUS 339 Week 5 Discussion 1 Report Writing

    BUS 339 Week 5 Discussion 1 Report Writing Report Writing. What is the function of the “limitations” section of a marketing research report? What limitations exist in the marketing research project you designed for your Final Paper?...

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