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BUS 343 Week 4 Quiz

  • BUS 343 Week 4 Quiz

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BUS 343 Week 4 Quiz

  1. Comparative advertising is very heavily regulated in many parts of the world.
  2. The basic framework for conducting international advertising is basically the same as for domestic advertising. Which of the following would be the best choice for the first step in the international advertising process?
  3. One of the ways that an industrial firm can manage against the inherent volatility of the industrial sector is to maintain broad product lines.
  4. A marketing channel has been closed to an international marketer by a domestic marketer(s), trade association, or cartel is a(n):
  5. If a country has reached an economic development level where there is a focus on manufacturing of both semidurable and nondurable consumer goods and goods demanded relate to equipment and supplies to support manufacturing, the country is in which of the following stages of Rostow's five-stage model of economic growth?
  6. For managers selling capital equipment and big-ticket industrial services, understanding the concept of _________ demand is absolutely fundamental to their success.
  7. To Chinese import managers, which of the following aspects of the purchasing process was ranked as the number one important aspect when buying a product or service from a foreign supplier?
  8. One of the newest forms of international distribution is the trading company that accumulates, transports, and distributes goods abroad.
  9. By selecting domestic middlemen as intermediaries in the distribution process, companies relegate foreign-market distribution to others.
  10. Until the ___________ and ______________agreements, there were few international rules of fair play governing trade in services.

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