BUS 402

  • BUS 402 Week 1 DQ 1 Environmental Changes

    BUS 402 Week 1 DQ 1 Environmental Changes

    DQ 1 Environmental Changes. . Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment...

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  • BUS 402 Week 1 DQ 2 Vision and Mission

    BUS 402 Week 1 DQ 2 Vision and Mission

    DQ 2 Vision and Mission. Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public?  What is the role of the vision and mission...

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  • BUS 402 Week 2 DQ 1 Components of External Environment

    BUS 402 Week 2 DQ 1 Components of External Environment

    DQ1 Components of External Environment. What are the two most relevant externalities from Exhibit 2.6 for a firm with which you are familiar? Have these externalities made the industry in which the firm operates more, or less, attractive to you as...

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  • BUS 402 Week 3 DQ 1 Market Positioning Strategies

    BUS 402 Week 3 DQ 1 Market Positioning Strategies

    DQ 1 Market Positioning Strategies. Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination...

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  • BUS 402 Week 3 DQ 2 Vertical Integration

    BUS 402 Week 3 DQ 2 Vertical Integration

    DQ 2  Vertical Integration. Is your company vertically integrated? If so, is it fully, or partially, integrated? If not, would such a move yield potentially high competitive rewards? Explain your rationale. You can also use a past firm or one...

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  • BUS 402 Week 4 DQ 1 International Markets

    BUS 402 Week 4 DQ 1 International Markets

    DQ 1 International Markets. What issues are likely to arise in a developing country when a global giant like Coca-Cola begins operations there? What kinds of advantages does such an expansion bring to the globalizing organization? Support your thoughts...

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  • BUS 402 Week 4 DQ 2 Multi-business Corporations

    BUS 402 Week 4 DQ 2 Multi-business Corporations

     DQ 2 Multi-business Corporations. Consider how a large diversified organization sets strategy. PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, Dole, and tea and coffee through partnerships with Lipton and...

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  • BUS 402 Week 5 DQ 1 Corporate Social Responsibility

    BUS 402 Week 5 DQ 1 Corporate Social Responsibility

    DQ 1 Corporate Social Responsibility. Think of companies that are concerned not only with the bottom line, but also with being good corporate citizens. Share examples and the reasons why you think these companies practice social responsibility...

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