MGT 421 Workshop Four 4.4 Dropbox (Indiana)
1. Review Chapter 15 in MM4.
2. Pick a brand you are familiar with. This can be a store you shop at often, a product you frequently buy, or a company you trust.
3. Imagine that you...
MGT 421 Workshop Four 4.5 Dropbox (Indiana)
1. Review Chapter 8 in MM4.
2. Imagine that you're a product analyst working in a consulting firm. Your job is to evaluate where various products are on the product life cycle curve...
MGT 421 Workshop One 1.4 Dropbox (Indiana)
1. Review the media 1.2 Resource: Principles of Marketing.
2. Choose two companies from which you have purchased products in the last 90 days and “follow” them on social media...
MGT 421 Workshop One Dropbox 1.5 (Indiana)
1. Review Chapters 1 and 3 in MM4.
2. Interview a friend, relative, or classmate who works in a business-related field or in marketing specifically. Ask questions about the...
MGT 421 Workshop Three 3.4 Dropbox (Indiana)
1. Picture yourself as the owner of a small business of your choice (such as a retailer, restaurant, or service provider). You need to create a social media marketing campaign for...
MGT 421 Workshop Three Dropbox 3.5 (Indiana)
1. Review Chapters 7and 12 in MM4.
2. Imagine that you are a marketing consultant for In-n-Out Burger, a fast-food chain based in California, and you need to take its brand to...