MKT 438

  • MKT 438 Week 1 DQ 1

    MKT 438 Week 1 DQ 1

    ·         Do you think that everyone in an organization should be involved in the marketing and practice of public relations? Why or why not? Also, What impact does PR have on society?...

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  • MKT 438 Week 2 DQ 1

    MKT 438 Week 2 DQ 1

    Explain the difference between and organization¿s publics and its target market(s)?  Using your organization as an example, define at least three of your organizations most critical internal and three of their most critical external...

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  • MKT 438 Week 2 DQ 2

    MKT 438 Week 2 DQ 2

    ·         What are the differences between public opinion, attitudes, and beliefs?  Which one would you say has the most impact on the public relations activities in your place of...

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  • MKT 438 Week 3 DQ 1

    MKT 438 Week 3 DQ 1

    ·         How is the effectiveness of public relations best measured? Explain your answer. What are three types of evaluation techniques used in PR? Provide examples of each. At what stage of the PR...

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  • MKT 438 Week 3 DQ 2

    MKT 438 Week 3 DQ 2

    What are some tools or techniques used to inform, influence, and motivate external publics? What are the ramifications of ineffective communications to the external publics? How do ethical considerations affect an organization¿s communications...

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  • MKT 438 Week 4 DQ 1

    MKT 438 Week 4 DQ 1

    ·       Why is it important for an organization to communicate quickly and honestly in a crisis situation? Why is it important to integrate anticipated crisis responses in an organization¿s proactive PR...

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  • MKT 438 Week 4 DQ 2

    MKT 438 Week 4 DQ 2

              Explain the difference between crisis management and issues management.  Then relate why they are important to PR? (Provide an example of both to support your answer...

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  • MKT 438 Week 5 DQ 1

    MKT 438 Week 5 DQ 1

    ·  When it comes to ethics what would you say is the greatest challenge facing PR practitioners both now an in the future?

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  • MKT 438 Week 5 DQ 2

    MKT 438 Week 5 DQ 2

    Using your place of employment as an example: o    How much emphasis is placed on social responsibility and corporate stewardship? How does PR assist them in promoting socially responsible behavior? o    In your...

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