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MKT 450 Entire Course *International Marketing*

  • MKT 450 Entire Course International Marketing
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MKT 450 Week 1 Individual Assignment International & Domestic Marketing Paper

 

Select a country other than one in North America. This country is the basis for this assignment and subsequent Individual Assignments.

Write a 1,050- to 1,400-word paper in which you compare and contrast marketing in your selected country and in the United States. In your comparison, analyze the marketing environments of each country including, but not limited to, cultural, political, legal, and economic influences.

MKT 450 Week 2 Learning Team Assignment International Marketing Plan Mission

Select a country other than one in North America. Then select a company and a product or service. When selecting a country, be aware of the following factors: access to information about the country, the ability to incorporate personal and professional experience from team members, and the plausibility of marketing the selected product to the country.

Obtain faculty approval of your selected country, company, and product or service before beginning this assignment.

Write a 700- to 1,050-word paper for the country, company, and product or service in which you establish the mission statement and objectives of your International Marketing Plan.

MKT 450 Week 3 Individual Assignment Individual Paper Research Methodologies

 

XYZ, Inc.’s executive management team has decided to market the organization’s top-selling product to the country that you selected for your International and Domestic Marketing Comparison Paper in Week One. You are the marketing manager for XYZ, Inc.

Resources: University Library, Internet

Write a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:

·  State the objectives of your research.

·  Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in your selected country for XYZ, Inc. 

·  Justify your selections.

Format your paper consistent with APA guidelines.   

MKT 450 Week 3 Learning Team Assignment Detailed Marketing Plan Outline Part I

Write a 1,050- to 1,400-word detailed outline of the first portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:

·  Describe the product or service and why it might be successful in your selected country.

·  Provide the geographic description of the market.

·  Conduct an environmental analysis that addresses the following:

o  Political risks

o  Legal environment

o  Economic analysis

o  Cultural analysis

o  Demand estimation

·  Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.

·  Identify potential target markets in a global environment. 

·  Evaluate the market potential of targeted buyer and consumer segments.

·  Conduct a competitive analysis—SWOTT 

o  Strengths

o  Weaknesses

o  Opportunities

o  Threats

o  Trends

Summarize

MKT 450 Week 4 Learning Team Assignment Detailed Marketing Plan Outline Part II

Utilize the company, product, and country you used for the Detailed Marketing Plan Outline: Part I

Write a 1,050- to 1,400-word detailed outline of the second portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:

·  Describe the market segment you are targeting and explain how you plan to position your product or service based on your analysis of this segment.

·  Develop an international marketing strategy that addresses the following:

o  Product

o  Promotional strategy

o  Pricing strategy

o  Place

o  Channels of distribution

o  Modes of entry

·  Create a marketing budget which includes proforma financial statements.

·  Describe the implementation and control of the marketing plan.

·  Timeline and milestones

·  Monitoring process

·  Review process

Discuss the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan.   

MKT 450 Week 5 Individual Assignment Ethics Paper

Riordan Manufacturing is considering marketing its top-selling product to organizations in the country that you selected for your International and Domestic Marketing Comparison Paper.

Resources: Riordon Manufacturing Virtual Organization on student website, Internet, University Library

Write a 700- to 1,400-word paper in which you identify the three most pertinent ethics issues faced by Riordan Manufacturing in conducting business in your selected country. How do these ethics issues affect Riordan Manufacturing’s marketing efforts? If Riordan Manufacturing also wanted to consider marketing to a broader region, such as Europe or Asia, that included your selected country, what effect would this have on the marketing strategy?  

MKT 450 Week 5 Learning Team Assignment Final International Marketing Plan

Prepare a final version of your International Marketing Plan including a cover letter, cover page, and executive summary. Update and revise your plan based on the following considerations:

·  Information gleaned from class experience

·  Latest market developments

·  Careful review of the strategy and rationale of your marketing plan

·  Discuss how e-business may be used to effectively and efficiently market your selected product in your selected country. In your discussion assess how e-business may be used to promote and distribute your selected product.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation, including speaker’s notes, illustrating your Final International Marketing Plan Paper. 


Week 1

DQ 1

Why should businesses be concerned with international marketing? Elaborate.

DQ 2

How is domestic marketing different from international marketing? Elaborate.

Week 3

DQ 1

When is adaptation applicable in international marketing? Provide an example. Might adaptation result in diminishing returns? Why or why not?

What is the importance of strategic planning in international marketing? Should international marketing strategy vary from country to country? Why or why not?

DQ 2

What is the importance of strategic planning in international marketing? Should international marketing strategy vary from country to country? Why or why not?

 

Week 4

DQ 1

Assume you were recently promoted to director of international marketing for a medium-size corporation manufacturing, marketing, and selling products. Your company has not utilized e-business prominently outside of the U.S., and one of your first objectives is to utilize e-business and e-commerce internationally. Discuss how you might utilize these marketing strategies, including what specific areas you might investigate, and plan toward meeting that objective.

 

Week 5

DQ 1

What are regional trade organizations, and list some that are prominent? Why are regional trade organizations established? Should a country join a regional trade organization? Why or why not?

DQ 2

Describe the elements that might be included in an Exit Strategy for a company entering a foreign market.

 

 

 

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