MKT 625 Week 4 Assignment The Impact of Culture on Consumer Behavior
Read the article “The kingdom inside a republic” about Disney’s initial transition into Europe. Explain the implications of successfully transitioning an American product to a new culture. Address the following in your paper:
Why did Euro Disney, also called Disneyland Paris, initially fail when the theme park opened in 1992?
How did marketers revise their strategies to better fit the culture?
Research and provide an overview of a different product that made a successful transition to a new
How did the Marketers gauge consumer behavior to make the transition successful?
The paper should be four- to five- pages long, not including the title and reference pages, with at least two scholarly references, one being your text and a minimum of one reference from the Ashford University Library.
The paper should also reflect proper APA format and style and integrate sources and concepts from the learning with in-text citations to support the writing.