MKTG 310

  • MKTG-310 Week 1 Activia Paper

    MKTG 310 Week 1 Activia Paper

    Homework (Activia Paper) Go to the Activia website www.activia.com. Write an approximately 500 word essay on what assumptions about consumer behavior you see reflected in that website. Look at the site for the United States and another country; what...

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  • MKTG 310 Week 3 You Decide

    MKTG 310 Week 3 You Decide

    You Decide Activity This interactive exercise is meant to give you some practice making decisions based on an actual businessscenario. You will participate in a business meeting, learn more about the issue, get some feedback from coworkers, and then...

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  • MKTG 310 Week 4 Midterm 1

    MKTG 310 Week 4 Midterm 1

    1. Question : (TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________. ecology social structure ideology socio-psychology 2. Question : (TCO ) The process whereby a product formerly...

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  • MKTG 310 Week 4 Midterm 2

    MKTG 310 Week 4 Midterm 2

    1. Question : (TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________. Student Answer: ecology social structure ideology socio-psychology 2. Question : (TCO ) The process whereby a...

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  • MKTG 310 Week 5 Assignment Solution

    MKTG 310 Week 5 Assignment Solution

    Homework Think about utilitarian needs and hedonic needs. Think of an example of a utilitarian product and a hedonic needs product, and go to the website of a company that sells the product. Write an introductory paragraph explaining both of the...

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  • MKTG 310 Week 6 Choice Theory – You Decide

    MKTG 310 Week 6 Choice Theory – You Decide

    ScenarioScenario Summary You work for a start-up that makes organic hummus! The product is quite delicious, but hummus appeals to a very wide-range of people and groups. Your new company could exhaust its resources trying to appeal to every group that...

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  • MKTG 310 Week 7 Case Study Solution

    MKTG 310 Week 7 Case Study Solution

    Case Study Discussion Questions 1. Why do you think Freecycle.org has achieved such high levels of growth in such a short period of time? 2. Freecycle created an alternative disposal option that is rapidly growing. Discuss ways that...

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