MKTG 320

  • MKTG 320 Entire Course Market Research

    MKTG 320 Entire Course Market Research

    MKTG-320 Market Research – Complete Course / Devry University / Graded A+ MKTG320 Market Research – Complete Course A+ Material   Case Studies Mid Term You Decide and Final Exam All 7 Weeks Discussions MKTG 320 Week 1 DQ1 Market...

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  • MKTG 320 Market Research  All 7 Weeks Discussions

    MKTG 320 Market Research All 7 Weeks Discussions

    MKTG 320 Week 1 DQ1 Market Intelligence and the Organization MKTG 320 Week 1 DQ2 Marketing Research In Practice MKTG 320 Week 2 DQ1 Marketing Research Process MKTG 320 Week 2 DQ2 Research Design and Implementation MKTG 320 Week 3 DQ1 Sources of...

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  • MKTG 320 Week 2 Case Study Clover Valley Dairy

    MKTG 320 Week 2 Case Study Clover Valley Dairy

    MKTG-320 Market Research – Case Study: Clover Valley Dairy You are the manager of Clover Valley Dairy, which has no market research specialist. As manager, you must evaluate the situation of the company. Write a 3 to 5 page reply to Charles...

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  • MKTG 320 Week 2 DQ 1 Marketing Research Process

    MKTG 320 Week 2 DQ 1 Marketing Research Process

    Week 2: Marketing Research Basics – Discussion   Marketing Research Process (graded) Profits at a small chain of women’s clothing stores have declined over the last four years. The stores have been characterized as...

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  • MKTG 320 Week 3 DQ 1 Sources of Information

    MKTG 320 Week 3 DQ 1 Sources of Information

    Week 3: Sources and Uses of Information – Discussion   Sources of Information (graded) You are in charge of selecting and launching a new product, Baby Food in a Tube. How would you go about determining the target market and...

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  • MKTG 320 Week 3 DQ 2 Internet and Available Data

    MKTG 320 Week 3 DQ 2 Internet and Available Data

    Week 3: Sources and Uses of Information – Discussion   Internet and Available Data (graded) Marketers, let’s discuss the pros and cons of gathering either primary or secondary data over the Internet. What are sources of...

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  • MKTG 320 Week 3 Eddie Bauer Case Study Solution

    MKTG 320 Week 3 Eddie Bauer Case Study Solution

    Case Study: Eddie Bauer The Eddie Bauer Case Study and Grading Rubric are in Doc Sharing. You have been hired by Eddie Bauer to examine how they can better employ secondary marketing data in selecting future store locations. Eddie Bauer has asked the...

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  • MKTG 320 Week 4 DQ 2 Making Surveys Work

    MKTG 320 Week 4 DQ 2 Making Surveys Work

    Week 4: Question Types and Measures – Discussion   Making Surveys Work (graded) Watch the following video – Gladwell Furniture: http://www.poptech.org/popcasts/malcolm_gladwell__poptech_2004What does Mr.Gladwell tell us...

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  • MKTG 320 Week 5 DQ 1 Attitude Measurement

    MKTG 320 Week 5 DQ 1 Attitude Measurement

    Week 5: Questionnaire Design – Discussion   Attitude Measurement (graded) Visit SBI’s website, and take the VALS Survey: http://www.strategicbusinessinsights.com/vals/presurvey.shtml.What scale measurements are...

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  • MKTG 320 Week 5 DQ 2 Questionnaire Design

    MKTG 320 Week 5 DQ 2 Questionnaire Design

    Week 5: Questionnaire Design – Discussion   Questionnaire Design (graded) Read and review the Project DATA: An Urban Transportation Study Case (case 10.1 in the text). What changes, if any, would you recommend to the survey in the...

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  • MKTG 320 Week 6 DQ 1 Data Evaluation

    MKTG 320 Week 6 DQ 1 Data Evaluation

    Week 6: Data Sampling, Interpretation and Presentation – Discussion   Data Evaluation (graded) Let’s brainstorm together about the Vancouver Symphony Orchestra case. Let’s start with this…which information do...

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  • MKTG 320 Week 6 DQ 2 Sampling Methodology

    MKTG 320 Week 6 DQ 2 Sampling Methodology

    Week 6: Data Sampling, Interpretation and Presentation – Discussion   Sampling Methodology (graded) The Internet is now a great way to conduct market research. However, is it possible to get an appropriate sample of potential...

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  • MKTG 320 Week 6 You Decide Solution

    MKTG 320 Week 6 You Decide Solution

    Week 6 You Decide – Vancouver Symphony Orchestra 1. What management questions you are hoping to resolve and how did the data help? 2. What decisions did you make? 3. What are the strengths and weaknesses of this market research...

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  • MKTG 320 Week 7 DQ 1 Hypothesis Testing

    MKTG 320 Week 7 DQ 1 Hypothesis Testing

    Week 7: Qualitative Research & Hypothesis Testing – Discussion   Hypothesis Testing (graded) What is hypothesis testing, and how do we develop a hypothesis? What is the purpose of hypothesis testing?

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  • MKTG 320 Week 7 DQ 2 New Product Research

    MKTG 320 Week 7 DQ 2 New Product Research

    Week 7: Qualitative Research & Hypothesis Testing – Discussion   New Product Research (graded) What are the phases of new product research? How can marketing research make or break a new product launch?

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  • MKTG 320 Week 8 Final Exam

    MKTG 320 Week 8 Final Exam

    MKTG-320 Market Research Week 8 Final 1. (TCO 1) Explain the of three types of marketing information. (Points : 22) 2. (TCO 2) The international marketing research process is more complex than that of a domestic research process. Please explain with...

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