MKTG 522

  • MKTG 522 All Weekly Discussion Questions

    MKTG 522 All Weekly Discussion Questions

    MKTG 522 Week 1 DQ1 Market ResearchMKTG 522 Week 1 DQ2 Strategic Marketing PlanningMKTG 522 Week 2 DQ1 Consumer Buying BehaviorMKTG 522 Week 2 DQ2 Target Market SelectionMKTG 522 Week 3 DQ1 BrandingMKTG 522 Week 3 DQ2 Competitive StrategiesMKTG 522 Week...

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  • MKTG522 Entire Course Marketing Management

    MKTG 522 Entire Course Marketing Management

    MKTG522 Marketing Management: Complete Course / Devry University / Graded A+   1. All the weekly discussions: 7 Weeks MKTG 522 Week 1 DQ1 Market ResearchMKTG 522 Week 1 DQ2 Strategic Marketing PlanningMKTG 522 Week 2 DQ1 Consumer Buying...

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  • MKTG 522 Week 1 DQ 1 Market Research

    MKTG 522 Week 1 DQ 1 Market Research

    Week 1: Marketing, Strategies and Research – Discussion   Market Research (graded) Name the six steps in the marketing research process as discussed in the Kotler text.   Why is it important to include all of these steps in...

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  • MKTG 522 Week 2 DQ 1 Consumer Buying Behavior

    MKTG 522 Week 2 DQ 1 Consumer Buying Behavior

    Week 2: Consumer Buying Behavior – Discussion   Consumer Buying Behavior (graded) What are some of the factors that influence consumers’ buying behavior?Have the purchasing habits of your parents and/or grandparents...

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  • MKTG 522 Week 3 Checkpoint Marketing Management

    MKTG 522 Week 3 Checkpoint Marketing Management

    1. Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer’s perception? Explain. 2. What are some of the ways that a business can...

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  • MKTG 522 Week 3 DQ 1 Branding

    MKTG 522 Week 3 DQ 1 Branding

    Week 3: The Power of the Brand – Discussion   Branding (graded) Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study...

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  • MKTG 522 Week 3 DQ 2 Competitive Strategies

    MKTG 522 Week 3 DQ 2 Competitive Strategies

    Week 3: The Power of the Brand – Discussion   Competitive Strategies (graded) When developing a marketing plan, you can’t stop with just identifying your competitors. You also need to clarify your position in the market...

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  • MKTG 522 Week 4 DQ 1 Pricing Strategies

    MKTG 522 Week 4 DQ 1 Pricing Strategies

    Week 4: Product Positioning and Strategy – Discussion   Pricing Strategies (graded) As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure...

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  • MKTG 522 Week 4 DQ 2 Marketing of Services

    MKTG 522 Week 4 DQ 2 Marketing of Services

    Week 4: Product Positioning and Strategy – Discussion   Marketing of Services (graded) How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing...

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  • MKTG 522 Week 5 Checkpoint  Marketing Management

    MKTG 522 Week 5 Checkpoint Marketing Management

    1. What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. 2. Describe channel conflict and provide an example. 3. What is a direct marketing channel? Please provide an example...

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  • MKTG 522 Week 5 DQ 1 Channels of Distribution

    MKTG 522 Week 5 DQ 1 Channels of Distribution

    Week 5: Channel Management – Discussion   Channels of Distribution (graded) As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of...

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  • MKTG 522 Week 6 DQ 1 Marketing Communications

    MKTG 522 Week 6 DQ 1 Marketing Communications

    Week 6: Integrated Marketing Communications – Discussion   Marketing Communications (graded) Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What...

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  • MKTG 522 Week 6 DQ 2 Advertising Effectiveness

    MKTG 522 Week 6 DQ 2 Advertising Effectiveness

    Week 6: Integrated Marketing Communications – Discussion   Advertising Effectiveness (graded) Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio,...

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  • MKTG 522 Week 7 DQ 1 International Markets

    MKTG 522 Week 7 DQ 1 International Markets

    Week 7: Looking to the Future for Growth – Discussion   International Markets (graded) Kellogg Company (you know them as Kellogg’s, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products)...

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  • MKTG 522 Week 8 Final Exam

    MKTG 522 Week 8 Final Exam

    MKTG522 Marketing Management – Week 8 Final MKTG 522 1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at...

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