• OMM

  • OMM 615 Week 1 Assignment Concept of Branding

    OMM 615 Week 1 Assignment Concept of Branding

    OMM 615 Week 1 Assignment Concept of Branding Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Write a two to four page paper assessing the steps in creating...

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  • OMM 615 Week 2 Assignment IMC Tactics

    OMM 615 Week 2 Assignment IMC Tactics

    OMM 615 Week 2 Assignment IMC Tactics  Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page...

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  • OMM 615 Week 2 Discussion 1 Buying Process

    OMM 615 Week 2 Discussion 1 Buying Process

    OMM 615 Week 2 Discussion 1 Buying Process Buying Process [CLOs: 1,6,7]. 1st Post Due by Day 3. What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you...

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  • OMM 615 Week 3 Discussion 1 Advertising Strategy

    OMM 615 Week 3 Discussion 1 Advertising Strategy

    OMM 615 Week 3 Discussion 1 Advertising Strategy Advertising Strategy [CLO: 4]. 1st Post Due by Day 3. Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising...

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  • OMM 615 Week 3 Discussion 2 Ethics in Advertising

    OMM 615 Week 3 Discussion 2 Ethics in Advertising

    OMM 615 Week 3 Discussion 2 Ethics in Advertising Ethics in Advertising [CLOs: 4,7]. 1st Post Due by Day 3. Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how...

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  • OMM 615 Week 4 Assignment Consumer Promotions

    OMM 615 Week 4 Assignment Consumer Promotions

    OMM 615 Week 4 Assignment Consumer Promotions Select one product. In a two- to four-page paper (excluding the title and reference pages), describe the 7 different types of consumer promotions shown in Table 6.2 of the text and assess how each of...

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  • OMM 615 Week 4 Discussion 1 Trade Promotions

    OMM 615 Week 4 Discussion 1 Trade Promotions

    OMM 615 Week 4 Discussion 1 Trade Promotions Trade Promotions [CLOs: 2,3,4,6]. 1st Post Due by Day 3. What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts...

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  • OMM 615 Week 5 Assignment Social Media

    OMM 615 Week 5 Assignment Social Media

    OMM 615 Week 5 Assignment Social Media You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Use the Internet to find three examples of how...

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  • OMM 615 Week 5 Discussion 1 Direct Marketing

    OMM 615 Week 5 Discussion 1 Direct Marketing

    OMM 615 Week 5 Discussion 1 Direct Marketing Direct Marketing [CLOs: 1,3,4,7]. 1st Post Due by Day 3. Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization’s...

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  • OMM 615 Week 6 Discussion 1 Public Relations

    OMM 615 Week 6 Discussion 1 Public Relations

    OMM 615 Week 6 Discussion 1 Public Relations Public Relations [CLO: 5]. 1st Post Due by Day 3. What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR...

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  • OMM 615 Week 6 Discussion 2 Content Marketing

    OMM 615 Week 6 Discussion 2 Content Marketing

    OMM 615 Week 6 Discussion 2 Content Marketing Content Marketing [CLOs: 1,2,3,4]. 1st Post Due by Day 3. An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how...

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